If you check the page in Google’s structured data testing tool, this error isn’t picked up. The right-hand window pane explains that this is because the format needs to be two-letter ISO 3166-1 alpha-2 country codes (and the United Kingdom is ‘GB’). The right-hand window pane lists those required (with an error), and recommended (with a warning).Īs ‘product’ is used on these pages, it will be validated against Google product feature guidelines, where an image is required, and there are half a dozen other recommended properties that are missing.Īnother example from the same SERP, is Hastings Direct who have a Google Local Business feature validation error against the use of ‘UK’ in the ‘ addressCountry‘ schema property. In the random example below from a quick analysis of the ‘car insurance’ SERPs, we can see lv.com have Google Product feature validation errors and warnings. It will also provide a link to the specific property. The right-hand side of the lower window pane will detail the validation type (, or a Google Feature), the severity (an error, warning or just info) and a message for the specific issue to fix. The left-hand side of the lower window pane shows property values and icons against them when there are errors or warnings, and the right-hand window provides information on the specific issues discovered. The structured data details lower window pane provides specifics on the items encountered. You can filter URLs to those containing structured data, missing structured data, the specific format, and by validation errors or warnings. Structured data itemtypes will then be pulled into the ‘Structured Data’ tab with columns for totals, errors and warnings discovered. To extract and validate structured data you just need to select the options under ‘Config > Spider > Advanced’. The SEO Spider now allows you to crawl and extract structured data from the three supported formats (JSON-LD, Microdata and RDFa) and validate it against specifications and Google’s 25+ search features at scale. Structured data is becoming increasingly important to provide search engines with explicit clues about the meaning of pages, and enabling special search result features and enhancements in Google. This version includes one significant exciting new feature and a number of smaller updates and improvements. In version 10 we introduced many new features all at once, so we wanted to make this update smaller, which also means we can release it quicker. We are delighted to announce the release of Screaming Frog SEO Spider version 11.0, codenamed internally as ‘triples’, which is a big hint for those in the know.
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